The global demographics of aging populations combined with increasingly unhealthy lifestyles, driven by migration to urban centers, processed foods and less active behavior, are creating major social and economic issues around the world. The effect is a higher incidence and severity of chronic disease, placing ever higher burdens on a healthcare system designed for reactive care (curing versus preventing illness). Consumers are growing more health conscious with greater awareness of health issues and want to take more proactive ownership to ensure a longer, healthier and happier life. Availability of technology, which some may see as the cause, can also be the solution, overcoming health and well-being issues that consumers will actively embrace.

Solutions specifically cover the following three dimensions: social, mental and physical, providing a holistic approach towards health and well-being. In addition, the solutions typically encompass the following areas: identify and measure the issue; monitor the issue over time, providing personalized and relevant information; and provide advice and motivation towards a desired outcome.

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